1st Choice, the UK’s leading car parts comparison website, has partnered with Unipaas to enhance its payment processing capabilities with the new 1st Choice Pay system. This collaboration introduces a unified embedded payment solution that simplifies and secures transactions between suppliers and customers, enabling faster and more flexible payments across the platform.
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Since its inception in 1991, 1st Choice has been committed to helping customers efficiently locate and purchase car parts from a trusted network of suppliers. By integrating UNIPaaS’s customizable payment solution, 1st Choice is elevating its service by offering a seamless payment experience that supports all major credit and debit cards, bank transfers, direct debit, and mobile wallets—all embedded directly within the platform.
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David Avgi, CEO of Unipaas, explained, "1st Choice has a long-standing reputation for adapting to the needs of its users. By embedding our unified payment solution into their platform, they can now offer a frictionless user experience for both suppliers and customers, streamlining transactions while maintaining full control over the process."
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The 1st Choice Pay system enables suppliers to access secure payment tools such as pay links and virtual terminals, allowing them to manage transactions more efficiently. This integration reduces manual errors, enhances security, and ensures that payments are processed directly within the platform—eliminating the need for third-party systems. Suppliers will also benefit from simplified reconciliation processes, improving cash flow management.
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For customers, the new system provides greater flexibility in payment options and faster processing times, enabling them to purchase both new and used car parts with ease. By maintaining payments within the platform, customers enjoy a smoother, more secure transaction experience.
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Nick Elia, CEO of 1st Choice, added, "Our focus has always been on simplifying the payment process for both our suppliers and customers. Partnering with UNIPaaS allows us to offer a secure and flexible payment process that aligns with our mission to make transactions as efficient as possible."
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The 1st Choice Pay system will launch in the coming weeks, with a streamlined onboarding process for suppliers. This new solution promises to enhance the transaction experience for everyone involved, helping solidify 1st Choice’s position as a trusted leader in the car parts industry.

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