Meet the team

Our story

Unipaas was launched in 2020 by a team of seasoned payments experts who wanted to solve a persistent problem with the first generation of embedded payments in Software-as-a-service (SaaS) platforms.
Our mission

The issue?

Although the first generation of embedded payments made technical integration into platforms, they remained mostly just add-ons. Payments are separated from the rest of the applications, data, and services essential in running businesses. And these technical embedded payment integrations usually didn’t cover all the payment methods businesses needed. This meant multiple payment providers, extended development timelines, and costly integrations. All for underwhelming customer satisfaction, adoption, and returns.

Our solution?

Embedded payments 2.0.

We provide SaaS and marketplace platforms, and a wide range of enterprises, with everything they need to offer branded payments journeys their customers love and unlock more revenue. Without the need for extensive resources. We do that by providing embedded payments 2.0, a unified, fully managed embedded payment service.

Unified, in the sense of one contract, integration and reporting for seamless payment collection for online and mobile checkouts as well as e-invoices via all relevant payment methods, and a single point for compliance and risk. And with no redirects. Customers never have to leave SaaS platforms’ environment.

Managed, in the sense that our teams are there to manage operations and risk, along with providing dedicated marketing support to boost payment adoption, and the customer success to help businesses and their customers thrive. Our white-label components also enable endless customisation and the ability to build the brand-native payments flows that fully leverage data, optimising payments and adoption. So you can focus on what matters most—growth.

Meet our founders

David Avgi

Founder and CEO
Unipaas is led by David Avgi, former Co founder and CEO of SafeCharge International Group, one of the leading payment technology companies in the industry. In May 2019 SafeCharge was acquired by the Nuvei Group .

Oded Kovach

Co-founder and CTO
An experienced CTO with a proven track record of 15 years in the fintech industry. He has a history of successful leadership of Israeli and global R&D teams, with vast experience in online payment processing, alternative payments methods and consumer financing. In recent years he took part in building the fintech startups AskToPay and ChargeAfter.

Limor Liberman

Co-founder and COO
Limor has 18 years of experience in the fintech industry and an MBA (Master of Business Administration). She has a proven track record managing Customer Success and Technical Delivery Operations as a senior executive in an international public company.

Tsach Einav

Co-founder and CFO
Experienced CFO with over 15 years in the fintech industry. With a proven track record leading the financial operation of an international public company through successful IPO and M&A activities.