As the Demand Generation Manager at unipaas.com, you will spearhead targeted marketing initiatives to drive top-of-funnel engagement and revenue growth. You’ll identify key verticals and strategic platforms, shape a compelling go-to-market strategy, and execute impactful campaigns that generate high-quality leads for our sales teams. This is an opportunity to play a pivotal role in refining and scaling our Demand Generation engine, ensuring we deliver personalized experiences that resonate with prospects and customers within our target markets.

Key Responsibilities:

• ABM Strategy & Program Development

• Develop and implement a comprehensive ABM strategy focused on key accounts in relevant verticals (e.g., B2B SaaS in finance, healthcare, logistics, etc.).
• Collaborate with executive leadership and product teams to align marketing objectives with broader business goals.

• Target Account Segmentation & Persona Building

• Identify and prioritize target verticals, platforms, and accounts based on market research and data analysis.
• Create detailed buyer personas and target account profiles to guide messaging and campaign strategies.

• Campaign Planning & Execution

• Design multi-channel ABM campaigns (email, LinkedIn, webinars, content marketing, events) that position unipaas.com as the embedded payments partner of choice.
• Coordinate with cross-functional teams (Product Marketing, Content, Sales) to ensure unified messaging and a consistent buyer journey.

• Lead Generation & Funnel Management

• Own the lead generation process from initial prospecting to qualified lead handoff to Sales.
• Track and optimize the ABM funnel, employing data-driven insights to refine targeting, messaging, and tactics.

• Performance Measurement & Reporting

• Define and monitor key performance indicators (KPIs) including account engagement, pipeline contribution, and revenue attribution.
• Provide regular status updates to senior leadership and recommend strategic adjustments based on campaign performance data.

Qualifications:

• Education & Experience
• Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant master’s degree is a plus.
• 3+ years of experience in account-based marketing or B2B demand generation, preferably within SaaS or fintech/embedded payments.
• Proven collaboration with all GTM functions.
• Technical & Analytical Skills
• Proficiency in marketing automation platforms (e.g., HubSpot) and ABM tools (e.g., Demandbase, 6sense, Terminus).
• Strong analytical mindset with the ability to interpret campaign performance data and provide actionable insights.
• Strategic Thinking
• Experience in identifying and prioritizing target accounts, planning go-to-market strategies, and building end-to-end ABM programs.
• Ability to operate in a fast-paced, high-growth environment, managing multiple projects and competing priorities effectively.

Why Join unipaas.com?

• Innovative Environment: Contribute to revolutionizing how vertical SaaS businesses handle embedded payments.
• Impactful Role: Be at the forefront of our growth strategy, directly influencing revenue and market positioning.
• Collaborative Culture: Work with a passionate team of product innovators, developers, and commercial leaders.
• Growth Opportunities: Access professional development and advancement as we expand our market footprint.